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Minimalist
A Choice IQ hub for Minimalist skincare products, sunscreen, serums, beginner routines, ingredient clarity, and India-focused buying notes.
Minimalist built its position on transparent labelling - stating active percentages on the front of the pack, which most Indian skincare does not. That makes it easy to compare against clinical evidence, and easy to see when a formulation is underdosed.
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FAQ
What does the percentage on the packaging mean?
It is the concentration of the named active. It matters because efficacy is dose-dependent, and because most brands do not disclose it at all.
Can I layer multiple actives?
Some combinations irritate - strong acids with retinoids being the common example. Introduce one active at a time and give each a few weeks.
Is a higher percentage always better?
No. Above the studied range, irritation rises faster than benefit. The clinically tested concentration is usually the right target.